Starting an online store with WordPress? You’re in great company. WordPress powers over 43% of all websites globally, and with the right eCommerce plugin, you can turn your WordPress site into a fully functional online store. Whether you’re selling physical products, digital downloads, or subscriptions, choosing the best eCommerce plugin is crucial for functionality, user experience, SEO, and long-term scalability.

In this Tambena blog, we’ll explore the top eCommerce plugins for WordPress in 2025, including their key features, pros and cons, and what makes them stand out.

Why Use an eCommerce Plugin for WordPress?

While WordPress is a powerful content management system (CMS), it doesn’t offer native eCommerce features out of the box. That’s where plugins come in. eCommerce plugins enable you to:

• List and manage products
• Accept payments (credit card, PayPal, Stripe, etc.)
• Manage inventory and shipping
• Offer discounts and coupons
• Automate taxes and invoicing
• Integrate with email marketing, analytics, and CRM tools

Whether you’re a beginner or a seasoned online entrepreneur, there’s an eCommerce plugin tailored for your needs.

1. WooCommerce: The Most Popular WordPress eCommerce Plugin

Ideal for: WooCommerce is ideal for all types of online stores (physical, digital, subscriptions)

Active installs: 5+ million
Pricing: Free core plugin; paid extensions available

Key Features

• Seamless integration with WordPress
• Product management with categories, tags, variations, and attributes
• Built-in payment gateways (Stripe, PayPal, etc.)
• Extensive theme and plugin support
• REST API for advanced customization
• Integrates with popular tools like Mailchimp, Google Analytics, and Facebook

Pros

• Open-source and highly customizable
• Huge library of official and third-party extensions
• Scales well with business growth

Cons

• Some essential features (e.g., subscriptions, bookings) require paid extensions
• Can get resource-heavy on large stores

Best For: Store owners looking for a flexible, scalable, and customizable solution.

2. Easy Digital Downloads (EDD): Best for Selling Digital Products

Ideal for: eBooks, software, music, courses, and other digital goods

Active installs: 60,000+
Pricing: Free core; Pro plans from $99/year

Key Features

• Optimized for selling digital products
• File access control and licensing support
• Built-in reporting tools
• Discount codes and promotional tools
• Multi-site and subscription support (Pro)

Pros

• Lightweight and streamlined for digital sales
• User-friendly dashboard and setup
• Secure file delivery system

Cons

• Not ideal for physical products
• Features like email marketing and licensing require extensions

Best For: Creators and developers focused on digital product sales.

3. Shopify Buy Button: Best for Simple WordPress Integration

Ideal for: Existing Shopify users who want to integrate with WordPress

Pricing: From $5/month for the Shopify Starter plan

Key Features

• Add a Shopify “Buy Button” to any WordPress post or page
• Fully hosted backend, no need to manage eCommerce infrastructure
• Syncs with Shopify inventory and checkout
• Mobile-optimized checkout

Pros

• Easy integration with WordPress without migrating your entire site
• Leverages Shopify’s robust backend and security
• Minimal setup

Cons

• Limited design customization within WordPress
• Monthly Shopify fee required

Best For: Shopify sellers who want to add eCommerce features to a WordPress blog or website. 

4. BigCommerce for WordPress: Enterprise-Grade eCommerce

Ideal for: High-volume stores needing performance and scalability

Pricing: From $29.95/month after free trial

Key Features

• Headless commerce architecture (front-end via WordPress, backend via BigCommerce)
• Fast, secure cloud hosting for eCommerce data
• Multichannel selling (Amazon, eBay, Facebook, etc.)
• Advanced features like B2B pricing, product filtering, and multi-currency support

Pros

• Reduces WordPress database load
• Excellent performance for large product catalogs
• PCI-compliant and scalable

Cons

• Not as intuitive for beginners
• Higher pricing than some other plugins

Best For: Large businesses and enterprises needing robust infrastructure and omnichannel support.

5. WP EasyCart: Affordable All-in-One eCommerce

Ideal for: Small businesses and solopreneurs

Pricing: Free; Premium from $69/year

Key Features

• Sell physical, digital, and subscription products
• Built-in tax, shipping, and coupon management
• Integrated with Stripe, Square, and PayPal
• Abandoned cart recovery (Pro)

Pros

• Easy setup with step-by-step wizard
• Inexpensive compared to competitors
• Supports memberships and invoicing

Cons

• Fewer third-party integrations than WooCommerce
• Limited customization

Best For: Budget-conscious users who want a full-featured eCommerce plugin without relying on multiple add-ons.

6. MemberPress: Best for Subscription-Based Sites

Ideal for: Online courses, membership sites, gated content

Pricing: From $179/year

Key Features

• Manage memberships, subscriptions, and recurring billing
• Drip content and access rules
• Integrates with LearnDash, PayPal, Stripe, and Mailchimp
• Analytics and reporting dashboard

Pros

• Designed specifically for membership and LMS use cases
• Easy-to-use access control
• Works seamlessly with WordPress themes

Cons

• Expensive compared to other plugins
• Not suitable for traditional e-commerce stores with physical goods

Best For: Content creators, educators, and community managers.

7. Ecwid Ecommerce Shopping Cart: Cloud-Based & Multichannel

Ideal for: Users who want cloud-hosted eCommerce synced across platforms

Pricing: Free up to 5 products; paid plans from $19/month

Key Features

• Cloud-based eCommerce that integrates into WordPress
• Sell on social media and marketplaces from one dashboard
• Mobile-responsive shopping cart
• Real-time shipping and tax calculation

Pros

• Quick setup with no server-side dependencies
• Strong multichannel capabilities
• Supports over 40 payment gateways

Cons

• Limited features on the free plan
• Less customizable than WooCommerce

Best For: Users who want a low-maintenance, multichannel selling platform.

How to Choose the Right WordPress eCommerce Plugin

Here are a few key factors to consider when selecting your plugin:

Factor	What to look for
Product type	Are you selling physical goods, digital products, services, or subscriptions?
Ease of use	Is the setup beginner-friendly? Does it require coding?
Payment gateways	Does it support your preferred payment providers?
Shipping and tax	Can it handle real-time rates and tax automation?
Design flexibility	Does it work with your WordPress theme?
Extension and integrations	CRM, marketing tools, analytics, and more
Performance	Is it optimized for speed and scalability?
Cost	Does it fit your budget, including add-ons and processing fees?

Conclusion

Your choice of eCommerce plugin can make or break your online store’s performance, user experience, and profitability. For most users, WooCommerce offers the best blend of flexibility, features, and support. However, if you’re focused on digital products, Easy Digital Downloads is unmatched. 

Looking for scalability? BigCommerce or Shopify Buy Button might be your go-to.

Whatever your goals, there’s a WordPress eCommerce plugin that fits your store’s needs and budget.

Ready to launch your store? Start by identifying your product type, target audience, and technical comfort level. Then match your needs to the right plugin and begin building your dream eCommerce business with WordPress. In any case, if you need our assistance, we are here with our thorough WordPress development services.